Privacy policy
What Complete Farm keeps, why, for how long, and what you can do about it. Last updated 9 November 2026.
Who we are
Complete Farm is run by Stephen Vallance, trading as Complete Farm Admin and Auto Field Maps, a sole trader in England, at Higher Brownswell, Ashburton Down, Newton Abbot, Devon TQ13 7EZ. For your own account we are the data controller. For anything about your data, email autofieldmaps@gmail.com. We'll answer within a month.
ICO registration: applied for on 9 November 2026 (application C2083040), number to follow. Not VAT registered.
Who's responsible for what
- Your own account. For your sign-in and your own use of the site, we're the controller: we decide what's kept and why.
- Your staff's and contractors' data. When a farm uses Live tractors, history, theft alerts, the guard camera, GPS trackers or contractor links, the farm decides who is tracked and why. The farm is the controller for that data and we're its processor: we keep it only to run those features for the farm, and do nothing else with it. The processor terms set out how. The farm has to tell its staff and contractors; there's a ready-made notice to print or send.
What we keep, and for how long
| What | Why | Kept |
|---|---|---|
| Your account: a name you choose, your passkey's public half, sign-in sessions, and what you and the tools save to it (farm details, plans, diary, stock) | So it's the same on every device you sign in on. Lawful basis: running the service you asked for. | Until you delete the account ("Delete account" on the Account page), then gone straight away. A sign-in lasts up to a year on a device unless you sign out. |
| Live tractor positions: the newest report from each tablet or tracker (where it is, speed, heading, field, job and progress, machine) | To show the farm office where its machines are. Lawful basis: the farm's legitimate interest in running its work and protecting its machines. | 12 hours, then deleted. |
| History: each machine's track for the day, times it was offline, and switch-on or switch-off events | So the farm can look back at what was done, and see reports sent late after a signal gap. | 30 days, then deleted. |
| Theft alerts (guard): the farm's working hours, the phones (a push address from the phone's maker) and email addresses to alert, and when the last alert went | To warn the farm when a machine moves or starts outside working hours. | Until the farm changes or turns them off. A phone that no longer accepts alerts is removed when its push service says so. |
| Guard camera photos: still photos (no sound) from the cab tablet's cameras, with the time and place, taken only if the farm turned the guard camera on, only outside its working hours, and only when a parked tractor moves or is started | So the farm can see who took a tractor, and give the photos to the police. Lawful basis: the farm's legitimate interest in protecting its machines. | 30 days, then deleted. Only people signed in to that farm can see them. |
| Contractor links and farm codes: the two farms' names, the job label and when it was linked | So a contractor's machines show on the customer's map while they work for them. | Until either side ends the link. An unused code stops working after 7 days. |
| Road warnings: a machine's position, heading, speed and kind while on the road, if the driver turns sharing on | To warn other farm vehicles close by. They see only the kind of vehicle and where it is, never a name or farm. | Deleted 5 minutes after the last report. |
| GPS trackers: each tracker's id, the name the farm gives it, and its position | As live tractors. | As live tractors and history; the tracker is forgotten when the farm removes it. |
Kept only on your device or in your own Drive
- Your farm's details and the tools' work are saved in your browser, and passed straight to the tools open in Complete Farm. Nothing is sent to us unless you sign in.
- Back up. If you turn it on, a copy of your farm is saved in your own Google Drive. We never see it or keep a copy. Your browser keeps the permission Google gives it, and you can take that back in your Google account at any time.
- Your farm team. If you share with your team, the farm's file is kept in the farm owner's Google Drive, in a folder shared with the people the owner adds. We keep nothing about it. The owner can remove anyone, and they lose access straight away.
- Your location is only read when you press "Use where I am now", and isn't kept.
Services we use
- Cloudflare hosts the site and keeps the account, live and history data in its D1 database. Its servers keep short security logs. Cloudflare's usage figures for the whole site (counts only, nobody's data) are read every hour so the site never goes past its monthly allowance.
- Google (Drive and its file picker), only if you choose Back up or a farm team, and only for the files the site makes.
- Phone notifications go through the push service of your phone's maker (Google, Apple, Mozilla or Microsoft). The alert is encrypted so only your phone can read it.
- Resend sends theft alert emails to the addresses the farm gives.
- postcodes.io turns a postcode into a place on the map, and Open-Meteo and the Met Office give the weather for it. They see the place, not who you are.
- Google AdSense may show ads, see below.
Some of these companies are outside the UK, mostly in the US. Where your data goes there, it's protected by the UK's data bridge with the US or the standard contract clauses those companies use.
Ads and cookies
The site is free because it may show Google ads. Google and its partners can use cookies to show and measure ads, and in the UK and EU you're asked first whether they can personalise them. You can change your choice from the privacy link Google shows on the page, or at Google's ad settings. How Google uses information from sites that use its services. Our own single cookie keeps you signed in. Nothing about you is ever sold.
The tools inside Complete Farm
Each tool (Auto Field Maps, Farm Funding Finder, the tax helpers, the machinery sites) is its own website with its own privacy page. What you enter in a tool is handled by that tool, as if you'd opened it directly.
Your rights
Under UK data protection law you can ask for a copy of what we hold about you, and ask us to correct it, delete it, limit what we do with it, or object to it. You can also ask for your account's data in a form you can take elsewhere. Most of this you can do yourself: delete the account, end a contractor link, turn off alerts, or clear the site's data in your browser.
If you're a member of staff or a contractor, ask the farm, as it decides about its own tracking; we'll help it answer. If you're not happy with how your data has been handled, you can complain to the Information Commissioner's Office.
Children
Complete Farm is for farms and their staff, not children. We don't knowingly keep data about anyone under 13.
Changes
If we change what we keep, we'll update this page and its date, and show signed-in farms a note before the change applies.